Quiz Review

Quiz 2
Writing for the Web:
     accessibility:  web-safe fonts
     Some fonts are better for web and some are better for print.
     Georgia is a better font because it fits into the pixels better.
     Concise
     Road map : a series of subheads and bolded inline text.
    * Inverted pyramid writing.

Punctuation:
   quotes, apostrophes
    dashes
    hyphens
   alignments
   ellipsis

Motion Graphics:
    Names
   Aspect Ratios - tv 4:3   cinema 16:9
            conversion between them (letterbox etc)
   Safe Areas

  

Exam Review

 For the Test:

From Week 1
Aldius Minutius (created the pocket book)
Gutenberg

Desktop Publishing in the 80's
Adobe Post Script: postscript , true type, open type

Type Anatomy
  4 Indicators: serif, xheight, contrast, stress
 (indicates type families)
know the 5 : Old Style (moderate), Modern,  etc

Types, fonts and variants
italic vs oblique

Week 3
hierarchy, typographic contrast
display type and body copy
legibility and readabilty
how many picas are in an inch (units of  measurement: points, picca, ems, pixels)
Mac 72.27 ppi

Week 4
alignments
spacing
first line indents
leading
paragraph indents
gutters
tracking
kerning